Let's serve people by
Big Data, AI and Martech have given us marketing superpowers.
But with great power comes great responsibility.
Ours is to integrate human insights, data and technology to serve people;
To manage brands as servant leaders, prioritizing the good of our customers;
To stop dehumanizing marketing by defining people as addressable markets, targets, cohorts, and segments;
To see the human behind one-size-fits-all multicultural definitions and generational tags.