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We're losing touch with the person
on the other side of the screen

Data, AI and Martech have created marketing superpowers.  But with great power comes great responsibility.

 

Ours is to serve people by integrating human insights, data, and technology


To see the human behind one-size-fits-all "cohorts," multicultural definitions, and generational tags; 

To avoid being among the 77%* of business leaders who feel their company doesn’t understand why their customers behave the way the do.

* Source: Harvard Business Review Analytical Services study 

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An organization’s capacity for human empathy transcends marketing – it’s a growth strategy.

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